Marketing
BIBLIOGRAPHY
1: Kreps GL.
Strategic use of communication to market cancer prevention and control to
vulnerable populations.
Health Mark Q. 2008;25(1-2):204-16.
PMID: 18935885 [PubMed - in process]
2: Thackeray R, Neiger BL, Hanson CL, McKenzie JF.
Enhancing promotional strategies within social marketing programs: use of web
2.0
social media.
Health Promot Pract. 2008 Oct;9(4):338-43.
PMID: 18936268 [PubMed - in process]
3: Bodie GD, Dutta MJ.
Understanding health literacy for strategic health marketing: eHealth literacy,
health disparities, and the digital divide.
Health Mark Q. 2008;25(1-2):175-203.
PMID: 18935884 [PubMed - in process]
4: Della LJ, Eroglu D, Bernhardt JM, Edgerton E, Nall J.
Looking to the future of new media in health marketing: deriving propositions
based on traditional theories.
Health Mark Q. 2008;25(1-2):147-74.
PMID: 18935883 [PubMed - in process]
5: Dutta MJ, King AJ.
Communication choices of the uninsured: implications for health marketing.
Health Mark Q. 2008;25(1-2):97-118.
PMID: 18935881 [PubMed - in process]
6: Grossmeier J, Johnson R.
Should you block a competitor?
Hosp Health Netw. 2008 Sep;82(9):16. No abstract available.
PMID: 18841676 [PubMed - indexed for MEDLINE]
7: Hopkins Tanne J.
How patients rate doctors.
BMJ. 2008 Sep 30;337:a1408. doi: 10.1136/bmj.a1408. No abstract available.
PMID: 18826978 [PubMed - indexed for MEDLINE]
8: [No authors listed]
Patient satisfaction planner. New care model transforms facility.
Hosp Peer Rev. 2008 Jun;33(6):79-80. No abstract available.
PMID: 18819212 [PubMed - indexed for MEDLINE]
9: Mitlyng JW, Laskowski RJ.
A new tool for hospital/ physician strategic alignment: the subsidiary physician
corporation.
Physician Exec. 2008 Jul-Aug;34(4):40-2, 44-5.
PMID: 18816966 [PubMed - indexed for MEDLINE]
10: Pickoff RM.
Customer satisfaction in health care--time for transparency.
Physician Exec. 2008 Jul-Aug;34(4):36-8. No abstract available.
PMID: 18816965 [PubMed - indexed for MEDLINE]
11: Burns LR, Muller RW.
Hospital-physician collaboration: landscape of economic integration and impact
on
clinical integration.
Milbank Q. 2008 Sep;86(3):375-434. Review.
PMID: 18798884 [PubMed - indexed for MEDLINE]
12: Gray BH.
Relationships between physicians and hospitals are at the heart of many
challenges facing health care managers, payers, and policymakers.
Milbank Q. 2008 Sep;86(3):371-3. No abstract available.
PMID: 18798883 [PubMed - indexed for MEDLINE]
13: Wolff JL, Kasper JD, Shore AD.
Long-term care preferences among older adults: a moving target?
J Aging Soc Policy. 2008;20(2):182-200.
PMID: 18788364 [PubMed - indexed for MEDLINE]
14: [No authors listed]
Massages, reiki, oh my! Make patients feel at home.
Hosp Peer Rev. 2008 Sep;33(9):121-2. No abstract available.
PMID: 18780590 [PubMed - indexed for MEDLINE]
15: [No authors listed]
Rural hospital adopts Planetree model.
Hosp Peer Rev. 2008 Sep;33(9):119-21. No abstract available.
PMID: 18780589 [PubMed - indexed for MEDLINE]
16: Scanlon DP, Lindrooth RC, Christianson JB.
Steering patients to safer hospitals? The effect of a tiered hospital network on
hospital admissions.
Health Serv Res. 2008 Oct;43(5 Pt 2):1849-68. Epub 2008 Aug 29.
PMID: 18761676 [PubMed - indexed for MEDLINE]
17: Needleman J.
Is what's good for the patient good for the hospital? Aligning incentives and
the
business case for nursing.
Policy Polit Nurs Pract. 2008 May;9(2):80-7. Review.
PMID: 18650412 [PubMed - indexed for MEDLINE]
18: Omar H.
What do our adolescent patients expect from us?
J Pediatr Adolesc Gynecol. 2008 Jun;21(3):115-7. No abstract available.
PMID: 18549962 [PubMed - indexed for MEDLINE]
19: Asoh DA, Rivers PA.
A research model of health-care competition and customer satisfaction.
Health Serv Manage Res. 2007 Nov;20(4):244-52.
PMID: 17958970 [PubMed - indexed for MEDLINE]
END OF BIBLIOGRAPHY