Marketing

BIBLIOGRAPHY

1: Sufrin CB, Ross JS.
Pharmaceutical Industry Marketing: Understanding Its Impact on Women's Health.
Obstet Gynecol Surv. 2008 Sep;63(9):585-596.
PMID: 18713478 [PubMed - as supplied by publisher]

2: Freeman B, Chapman S.
Gone viral? Heard the buzz? A guide for public health practitioners and
researchers on how Web 2.0 can subvert advertising restrictions and spread health
information.
J Epidemiol Community Health. 2008 Sep;62(9):778-82.
PMID: 18701726 [PubMed - in process]

3: Lofgren DG, Rhodes S, Miller T, Solomon J.
Marketing the health care experience: eight steps to infuse brand essence into
your organization.
Health Mark Q. 2006;23(3):101-23.
PMID: 18681201 [PubMed - indexed for MEDLINE]

4: Clark PA, Wolosin RJ, Gavran G.
Customer convergence: patients, physicians, and employees share in the experience
and evaluation of healthcare quality.
Health Mark Q. 2006;23(3):79-99.
PMID: 18681200 [PubMed - indexed for MEDLINE]

5: Ferguson RJ, Paulin M, Leiriao E.
Loyalty and positive word-of-mouth: patients and hospital personnel as advocates
of a customer-centric health care organization.
Health Mark Q. 2006;23(3):59-77.
PMID: 18681199 [PubMed - indexed for MEDLINE]

6: Deitrick LM, Capuano TA, Paxton SS, Stern G, Dunleavy J, Miller WL.
Becoming a leader in patient satisfaction: changing the culture of care in an
academic community hospital.
Health Mark Q. 2006;23(3):31-57.
PMID: 18681198 [PubMed - indexed for MEDLINE]

7: Delbaere M, Smith MC.
Health care knowledge and consumer learning: the case of direct-to-consumer drug
advertising.
Health Mark Q. 2006;23(3):9-29.
PMID: 18681197 [PubMed - indexed for MEDLINE]

8: Clark PA.
Healthcare marketing in the 21st century: beyond promotion to constructing
experiences to achieve high performance.
Health Mark Q. 2006;23(3):1-7. No abstract available.
PMID: 18681196 [PubMed - indexed for MEDLINE]

9: Studer Q.
How to partner with physicians for higher growth and quality.
Healthc Financ Manage. 2008 Jun;62(6):110-1. No abstract available.
PMID: 18637551 [PubMed - indexed for MEDLINE]

10: Kolar R.
A consumer revolution in retail medicine: where is it heading?
Healthc Financ Manage. 2008 Jun;62(6):46-8.
PMID: 18637542 [PubMed - indexed for MEDLINE]

11: Blacker R.
What your billing service says about you.
Med Econ. 2008 Jun 20;85(12):38-40. No abstract available.
PMID: 18634227 [PubMed - indexed for MEDLINE]

12: Cohall A, Hutchinson C, Nye A.
Secure e-mail applications: strengthening connections between adolescents,
parents, and health providers.
Adolesc Med State Art Rev. 2007 Aug;18(2):271-92, x. Review.
PMID: 18605646 [PubMed - indexed for MEDLINE]

13: Ross K, Mathis S, Brockopp D.
Developing a successful palliative care service in an acute care setting.
J Nurs Adm. 2008 Jun;38(6):282-6.
PMID: 18562832 [PubMed - indexed for MEDLINE]

14: Ritchey T, Stichler JF.
Determining the optimal number of patient rooms for an acute care unit.
J Nurs Adm. 2008 Jun;38(6):262-6.
PMID: 18562828 [PubMed - indexed for MEDLINE]

15: Solberg LI, Asche SE, Averbeck BM, Hayek AM, Schmitt KG, Lindquist TC,
Carlson RR.
Can patient safety be measured by surveys of patient experiences?
Jt Comm J Qual Patient Saf. 2008 May;34(5):266-74.
PMID: 18491690 [PubMed - indexed for MEDLINE]

END OF BIBLIOGRAPHY